Photo by Brian Addison
Major music news for Long Beach: nationwide concert promoter and producer Goldenvoice, the company behind massive festivals like Coachella and Desert Trip, has inked a deal with the Queen Mary to bring “large-scale music festivals and concerts” to Long Beach by next year.
The deal between Goldenvoice and Urban Commons (UC), the leaseholder of the Queen Mary, follows UC’s ambitious plan to overhaul the surrounding 65 acres and turn into a prime tourist destination.
A subsidiary of AEG, Goldenvoice’s goal is to “create community integrated and culturally significant events, and we are up to that challenge with this partnership,” according to Goldenvoice representative Paul Billings in a statement.
The implications are huge in terms of what type of live music comes to Long Beach.
The old Vault 350 in DTLB, bought by Millworks over two years ago, continues to sit empty and other venues are too small to carry the weight of larger artists.
While it could mean an au revoir for the Observatory’s presence—having produced successful festivals on the Queen Mary’s grounds that has upped the live music game locally, like Summertime in the LBC—it means that even more impressive concerts and festivals could hit the city.