Longbeachize proudly introduces the newest resource to our cycling community: The Bicycle Stand located on Broadway near the intersection at Cherry Avenue in Long Beach. We sat down with owners Nicole Maltz and Evan Whitener to get the scoop on their first shop, opening to the public today.
LONGBEACHIZE How did The Bicycle Stand come to be?
EVAN WHITENER It started with Netflix, in our living room, working on one bike at a time. We would both be working on the same bike and suddenly two bikes each, and soon enough four bikes waiting to be worked on each and etc. We knew the next step was to get a space to accommodate our growing business.
NICOLE MATLZ It all stemmed from our love for vintage bikes and classic steel frame road bikes. We wanted to refurbish these bikes and bring them back into a state of glory.
EW There’s nothing more positive and beneficial for your environment than reusing things that are already available. So if you have something that was made well and can be restored, it’s just the right thing to do. Steel lasts forever, it’s not something that loses it’s ‘pop’-so to speak.
The whole shop is a mix of ideas, materials and transportation. The Vancouver trip was really a catalyst for us-
NM -a catalyst for us as a unit and as cycling enthusiasts. It solidified what we want out of our lifestyle, what we want out of our place to live. We saw that Long Beach can ultimately be at that level.
EW Putting in a lot of hours of riding together allows you to learn a lot about a person just by the way they ride. Figuring out that we ride well together on that trip was a huge key into starting this bike shop.
LBIZE What do you offer the cyclist community at large?
NM We’re trying to take it to the next level.
EW Regardless of the number of shops in the area it’s all about how special each place is and how you differentiate yourself. There is no shop like this in the city. If you’re looking for an upright commuter bicycle or parts for your classic French build or your Italian road bike this would be the first place you would come for those kinds of parts and I can’t think of anyone else who has the selection of upright city bikes that we have.
LBIZE Where do you see The Bicycle Stand in the future?
EW I want to see this shop, within a few years, split between the most beautiful vintage bicycles that Long Beach will let us bring in and high quality new bicycles; we want to have a great variety of new and old. We’re not a race shop but we’ll work on race bikes, we’re not necessarily a children’s bike shop but we’ll work kid’s bikes. We’re flexible and knowledgeable about a variety of cyclist platforms. We like to see bikes that work for our community.
NM We want to become a staple in Long Beach. We want to be known for our vintage bike selection and stylish new and used bike parts for both men and for women. We want to maintain an open space where people feel comfortable spending their time.
The Bicycle Stand will be having their soft opening today along with their neighbor, Forever Ashbury. Together, these amazing shops are activating a beautiful commercial building near Bixby Park and the emerging Broadway corridor. Come ride by today and support our neighborhood’s latest bike shop!
The Bicycle Stand is a locally owned & operated bike shop stocked with beautiful, refurbished vintage road bikes, new city & commuter bikes & stylish bike accessories. Full repair & restoration services available.
HOURS 10AM-6PM Tue-Sun
LOCATION 1824 E Broadway Long Beach CA 90802 [MAP]
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