This question led founder Baktaash Sorkhabi to launch Longbeachize as a home for the stories that celebrate the character of the physical environment in Long Beach and how this influences their quality of life.




It was then that Brian Addison was approached by the Southern California Streets Initiative to create a Long Beach-centric blog that would answer this question—and rather than creating a brand himself, he looked to re-stimulate the tiny endeavor known as Longbeachize into something bigger.

Since, Addison and Sorkhabi have turned Longbeachize into an award-winning blog that focuses on the culture and community of Long Beach, covering livability issues ranging from housing and transit to biking and urban design while showcasing the city's food scene, its leaders, and its communities.