With it, he is creating Bored & Hungry, a popup restaurant which uses the three images he owns as branding for the food and plays of his Trill Smashburgers brand that he is developing in Houston.
Nguyen wants to prove how NFTs can transfer into real products and thus, real world money—not just cryptocurrency and that NFTs are more than "just a jpeg."
���The reason I did this was to make a statement to the public, letting them know that this jpeg could be utilized to turn into a brand and eco system for the restaurant world,” he told Restaurant News yesterday.
According to his interview, Bored & Hungry is a "bit of an experiment," with Nguyen planning to "develop other cryptocurrency-related aspects to appeal to the growing audience of people interested in the rise of Web3. He's hoping to have a Bitcoin ATM machine in the restaurant, for example, and he's looking into ways to take cryptocurrency as payment."
The popup, opening April 9, will take over the former Louisiana Asian Kitchen
spot at the northeast corner of 7th Street and Junipero Avenue.