The soul and spirit of Sura lies in its family: Matriarch Eunice Kim, who founded the space in 2008, and her daughter Claire and Claire's husband, Brandon.
While Eunice was the originator, together, the trio has taken Sura into heights that offer Long Beach the deepest and most heartfelt look into Korean and Korean-American food.
For the regulars of Sura, their persistent push toward remaining both respectful of their Korean roots but also innovative—keeping up with the food trends that span Korean food proper and fusion food trends—is a given.
This is in their jarred kimchi that is for sale. Their seemingly endless assortment of banchan. The sizzling stone pots of bibimbap, where a layer of rice sits against the searing hot bottom of a heated stone bowl, topped with anything from egg and bulgogi to chicken and tofu. The plates of galbi-jjim, braised short ribs that come on a pile of shiitake mushrooms, dates, glass noodles, and rice. The absurdly wonderful, deftly savory take on budae-jjigae, a dish born out of war and resilience.
But the majority of Long Beach, with both old-school residents and new arrivals perpetually asking, "Where do I get some Korean food?" Sura continues to be, well, unnoticed.
Let's just put it as it is: This is the city's best Korean food.
And the Kim Family proves to be a genuine conduit in creating community: They took on ownership of Long Beach's flagship kombucha brand, Fine Feathers, when its previous owners were ready to close up shop. They consistently listen to customers, including their vegan customers, to create menus that cater to both Korean and individual sensibilities. They are unafraid of change as much as they are proud of their traditions.
To read Brian Addison's full profile on Sura, click here.